Poster Session
Perceptions of Beverage Color as Influenced by Light: Students Experience Tourism and Leisure Industry Training in a University Research Study
Poster Session Paulette R. Hebert
Wine education is growing worldwide due to industry demands. Most consumers/patrons first experience a wine visually. Although light and color are inseparably linked; very limited educational or research efforts currently exist regarding the influence of lighting on wine and resulting perceptions. Lighting has been found to influence consumers’ and patrons’ visual perceptions of various types of merchandise and products. Color influences perceptions of quality and taste. In the current study, academic researchers conducted a quasi-experiment to gauge the color appearance of beverages under different lighting conditions. 25 undergraduate students participated in an exploratory light and color study. Using a Simultaneous Color Viewer (SCV) apparatus, student participants observed one clear and one red beverage under four light sources each: incandescent, LED, “cool white” fluorescent and “natural daylight” fluorescent. Faculty researchers developed a new spreadsheet instrument for participants’ use. Based on their perceptions, participants selected the best matches from wine industry-recognized color name choices. Responses for participants’ color name selections of the observed beverages varied under the different light sources. “Ruby red” and “greenish yellow” were popular choices. The newly developed spreadsheet, coupled with the SCV instrument used to view the beverages, were found to be useful for participants’ education. Light sources utilized in stores, restaurants, bars, etc. may influence wine color and ultimately consumers’/patrons’ overall visual impressions and satisfaction. Color perception may even influence future purchases and patronage. Since light source options have grown exponentially in recent years, the methodology and findings of the current study are important and timely.
Featured Analyzing the Social, Cultural and Economic Impacts of Indigenous Tourism on the Indigenous Communities: Case Study of the Nubian Community in Egypt
Poster Session Micheal Makary
Indigenous tourism is one of the fastest growing sections of the tourism industry in the most countries of the world nowadays and it can if done well, provide opportunities to promote greater cultural understanding while increasing indigenous peoples capacity and economy (Alexis C., Nelson H.,2018). As Egypt is not an exception, there are various tourism initiatives in indigenous areas throughout the country, mainly in the Nubia region, which located in southern Egypt, where most of Egypt's indigenous Nubians are concentrated. Considering tourism can lead to both positive and negative consequences the objective of this work is to analyze the socio-cultural, and economic impacts of Indigenous tourism on the Indigenous Nubian communities as a case study because there are few empirical studies in Egypt on this theme. Nubians are a distinct ethnic group descended from one of Africa’s earliest and most powerful ancient civilizations as Nubian civilization dates in this area back to around 8200 B.C (Mahgoub,1990). This study uses exploratory descriptive research. Qualitative and quantitative approaches of data collection were applied in conducting this study. Semi-structured interviews, Focus groups and observations are the main preliminary data collection techniques used in this study. while the Secondary Data were sourced from articles, statistics, dissertations, and websites. The research concludes that Indigenous tourism can have positive impacts on these communities such as saving their identity and fostering their economic development. However, it can also have negative impacts on them, which are discussed further in this poster with some recommendations.
