Influence of Cultural Factors and Values on Taiwanese Post-pandemic Travel Abroad Intentions

Abstract

Covid-19 has severely affected the tourism industry worldwide. While tourism sectors in many countries are finding ways to recover from the economic impact the virus has brought, people are uncertain of making future travel intentions once the pandemic subsides and is eventually eradicated. Taiwan is initially working on travel solutions, it is worth investigating how factors and values influence locals considering culture. Qualitative method is used to collect data via interview. Results show that most Taiwanese intent to make future travels with extra precaution; however, it is uncertain whether they would travel with family members or with a group in order to avoid the risk of more people to get Covid-19 if they get infected during travel. This suggests protecting family and friends as a result of sociocultural concern and obligation. While vaccines are currently available, some Taiwanese people believe that getting inoculated can negatively affect health, as health-consciousness is ingrained in Taiwanese modern culture.

Presenters

Dan Jason Calinao
Assistant Professor, Applied Foreign Languages, Lunghwa University of Science and Technology, Taoyuan, Taiwan

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

2021 Special Focus - The Shape of Recovery: Futures of Responsible Travel and Leisure

KEYWORDS

COVID-19, TAIWANESE, CULTURAL VALUES, HEALTH

Digital Media

This presenter hasn’t added media.
Request media and follow this presentation.