Abstract

The new way of travelling in 2020, online and through platforms and social networks has revolutionized the history of tourism. Thousands of people in the industry lost jobs and the will and desire to travel continued. In the social networks, tourism agencies, guides, and operators held webinars to entertain customers about the opportunities of the destination. The customer on the other side had time to prepare and plan their trips. At the end of the study, a quantitative survey with 200 people of different nationalities is presented. The questionnaire has 5 questions that evaluate the tourist planning, the relationship with social networks and destination/company, and the tourist’s way of travelling.

Presenters

Priscilla Santos Da Silva
Student, MA International Relations, Università Degli Studi di Salerno - UNISA, Salerno, Italy

Details

Presentation Type

Poster Session

Theme

Changing Dimensions of Contemporary Tourism

KEYWORDS

CYBERTOURISM, SOCIAL MEDIA, CONSUMER BEHAVIOUR, FAN DESTINATION, FILM INDUCED TOURISM

Digital Media

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