Abstract
This showcase would ultimately focus on embracing diversity in marketing messaging, with the expressed intent of targeting niche audiences in a destination’s marketing creative ideation and strategy. Here, we’ll discuss how to fully embrace the differentiating characteristics of a destination to stand out in the “sea of sameness” that is destination marketing.
Details
Presentation Type
Theme
2019 Special Focus - Beyond Constraints: Valuing Diversity and Culture in the Tourism Experience
KEYWORDS
Diversity, Marketing
Digital Media
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