Fourth International Conference on Tourism and Leisure Studies

Abstract

This paper examined consumer experience and destination loyalty in a tourist site in cross river state, Nigeria. In achieving the purpose of this paper, purpose and simple random sampling techniques were adopted in each of the selected tourist sites with the use of frequency counts, simple percentages and Pearson chi-square. Data were collected using a self-developed, structured questionnaire from 132 participants from the tourist sites. The participants were drawn randomly from different tourist sites of the cross river state, Nigeria. The instrument was designed using a 5-Likert scale and all questions were in close-ended form. In order to establish the pilot study, experts in tourism planning and management validated the instrument for content, clarity, relevance, correctness, and appropriateness of the sub-variables in the paper title. With the aid of a statistical package for the social sciences (spss), results show that there was a significant difference between consumer experience and destination loyalty. This is evident as the majority of the respondents’ preferred quiet environment away from the city lives while other findings revealed that there was a significant difference in a quiet environment and lively one. In other words, the findings showed that consumers preferred to see new things. The paper, therefore, recommended that apart from making available good, facilities the tourist site should be appealing to the consumer by making sure that there are more wonders of the world for them to see which must also be less stressful to access.