Fourth International Conference on Tourism and Leisure Studies

Abstract

The article expands knowledge about modeling tourism business. The basic scientific problem of the conducted research was the need to modernize the way of doing business in spa tourism enterprises by popularizing the business model. The aim of the article is to present the results of own research carried out in Polish spa enterprises in 2018. The cognitive purpose of the paper is to recognize the scope of applicability of the business model in spa enterprises on the example of Polish spa enterprises. The key scientific issue was to examine the range of use the business model templates in the management of tourism-treatment activities carried out in spas. Discussing the research results was preceded by a review of the literature on business models and the characteristics of activities carried out by the spa tourism enterprises. The conducted research used qualitative methods, especially in-depth interviews, conducted with managers of the largest enterprises of spa tourism in Poland. In the analysis of the activities of spa enterprises, scheme of the business model of CANVAS was used. Conducted own scientific research has shown that spa enterprises in Poland very rarely and only within the scope limited to some elements of their activity, use the business model, and not always aware of the wide range of its applications. As a result of the applications received, a business model dedicated to spa enterprises was developed. It takes into account the key elements of tourism and treatment activities in a health resort.