Fourth International Conference on Tourism and Leisure Studies

Abstract

Creel, located in the state of Chihuahua, Mexico, is currently presenting a problem that goes beyond economy or tourism. Despite the existence of projects with the objective of encouraging the two previous points, there is a conflict of interests that has diminished the development of specific groups that inhabit the site: the civil population and the Rarámuris, the latter being an ethnic group located in the Tarahumara mountain range, near Creel. Analyzing the context of the site, tourism more than being one of the reasons of the problem, is also linked to the lack of collaboration among stakeholders in the growth of their area. The lack of opportunities and the search for a particular economic benefit have caused friction in relations and power clashes. Intervention projects have failed socially and created an irrelevant architecture, which has destroyed ecosystems, cultures and traditions. That is why a solution based on a vision or proposal is presented in this research: Creating the Cultural Integration Board, a multidisciplinary group that seeks to generate alliances between all parties interested in the tourism and social progress of its direct context. Looking for detonating the economy and its cultural wealth using architecture and sustainability. Generating analyzed projects based on an environmental, cultural and social impact, that integrate its inhabitants as labor or suppliers and use renewable energy to give a total change to the current direction of the city. All this to make Creel, and its surroundings, points of great cultural, sustainable and commercial recognition.