Abstract
Chihuahua is the largest state in Mexico and the Rarámuri is the biggest indigenous group in the state. The main economic activity of the 90% of the Rarámuri is hand crafting of textiles, pottery and wood works. It estimates a population of 100,000 people; most of which suffer poverty, hunger and violence; government plans based on the 17 Sustainable Development Goals, target these community priorities. The research based on analytical maps relates the gravity and interconnection of the goals into an arrangement of categorical trees: Politics, Economics, Ecology and Culture. This concluded in 2 intervention opportunities. 1.Sustainability can be attained in the Raramurí tribe by formalizing the industry of arts and crafts. A start up in the industry sector would produce a chain reaction for short, medium and long term achievements. 2.By boosting the artisan sector, and Neo-rural techniques for sustainable tourism, the country side of Mexico could become a new trend for tourists. The research defines two operational sectors: internal organization and external organization. The internal organization is formed exclusively by indigenous workers for production and sales; the external organization invests, capacitates and promotes the brand. Economic sustainability is achieved by the product valuation factors; international inflation and production time. The product functions as remote promotion for neo-rural tourism on a three-leveled impact: in the local level it enhances the community and means of craftsmanship; in the national level it produces a cultural catalyst in Mexico; finally, in the international level it creates ethnic exposition on foreign countries.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Critical Issues in Tourism and Leisure Studies
KEYWORDS
Indigenous, Workers, Economic, Sustainability
