Fourth International Conference on Tourism and Leisure Studies

Abstract

Rating is a practice that has been developing in recent years. It consists of customers leaving reviews on specific websites and according to those reviews, the tourist companies will be qualified, considering 5 the highest. Currently, the companies fear more the reviews than the competition, that is the new competition basically because the tourists are going to refer to those reviews when it comes to travel, visit or execute anything out of their knowledge. A bad comment affects deeply the enterprises, therefore, that aspect should be manage properly for the sake of the smooth running of the company. Nowadays , it has been given the case that a lot of enterprises are elaborating some internal reviews using suggestion mailbox, piece of papers to the disposition of the customers so they can rate the services freely before they even leave the place, therefore they could have an expectation of how the reviews would be. Sometimes the companies beg for some good comments. Another issue of those reviews is the fact that they are not totally true because of different reasons, such as: The spams; People who no matter how well the service was, they will put a bad review and so fourth. There is no doubt that Rating is one of the new important trend that will keep earning its importance and value through the time.