Fourth International Conference on Tourism and Leisure Studies

Abstract

Contemporary times calls for businesses to demonstrate more responsibility towards society with respect to direct engagement in sustainability initiatives. This aspect is even more central for the travel and tourism industry given its extensive utilization of community’s environmental and cultural resources. With this context, this study explores the concept of corporate social responsibility (CSR) within the tourism industry of Nepal. More specifically, assessment in the level of awareness, engagement, and intention for future practice among travel and tour operators (TTO). Tourism is economically significant in Nepal especially in mountain-based destinations that are remote and lack major economic development alternatives. Also, the role of TTO which are typically small and medium enterprises are the critical link to facilitate tourist mobility to such environments. The data were collected via semi-structured questions during the summer of 2018 with 138 completed responses. Based on the results, it was identified that the TTO were not practicing CSR uniformly as most lacked consistent knowledge and practice initiatives. However, the key aspects with respect to awareness relate to: contribute back to society, treat customer right, and provide quality service. Among those that were currently involved in CSR programs, the level of engagement was the highest for environmental initiatives followed by socially responsible programs. Also, most TTO noted intention to engage and/or further participate in such programmatic activities. Overall, this study provides a basis to further formulate plans, programs, promotion and policy to engage TTO in CSR activities in Nepal.