Fourth International Conference on Tourism and Leisure Studies

Abstract

The concept of Corporate Social Responsibility (CSR) has emerged as an act of benevolence towards society by the business community. However, CSR holds different meanings, significance and structure within developed and developing countries, especially among travel and tour operators (TTO). This purpose of this study was to examine CSR perceptions, motivations and barriers among TTO. In addition, to also examine the relationship between perceptions and importance of CSR activities. The study was conducted in Nepal, which is a small country in the Himalayas whereby tourism is the mainstay of the economy, and largely dependent on environmental and cultural resources. Data were collected via a survey method among the TTO during the summer of 2018. A total of 138 completed responses were achieved. Results identified that CSR was important for the TTO, and considered to be beneficial to practice. In addition, societal impact and promotion/image were noted as reasons that primarily influenced CSR activities, whereas lack of resources and understanding were listed as the key barriers. Further, the perception of customers that favor institutions that practice CSR was significant and positively related to the importance of CSR activities. Such results provide an initial benchmark as this was the first such study with respect to CSR among TTO in Nepal. Additional research is needed to further assess and formulate clarity, conceptualization, promotion, and engagement in CSR activities in Nepal.