Fourth International Conference on Tourism and Leisure Studies

Abstract

In the past decade, halal tourism has been widely discussed by audiences not only in Indonesia, but also in many other countries (Razzaq, S, et.al., 2016; Samaori Z, et.al, 2016). Previously the terminology of halal tourism was not yet well known because the more emerging is sharia tourism. The presence of the term sharia tourism is influenced by the strengthening of the offer of a new economic system that is based on Islamic law which then gives birth to financial service products such as Islamic banks. Until the last few years, some researchers also still maintain the use of the term “sharia tourism.” Nevertheless the terminology of halal tourism today is considered more moderate compared to sharia tourism. The presence of halal tourism which is a continuation of Islamic tourism is undeniably present along with the strengthening of religious awareness in some Muslim communities in various parts of the world, including Indonesia. The strengthening of religious awareness is called by some researchers as Islamism. Although the term Islamism phenomenon is seen more politically, but halal tourism as an economic phenomenon can also be read by this term. The strengthening of Islamism presents the preference of some Muslim communities for accommodation, culinary, fashion, salon and spa services. The wheel of halal tourism economy has moved rapidly in the past decade.