Fourth International Conference on Tourism and Leisure Studies

Abstract

This study examines the two-way relationship between tourism expenditure and life satisfaction for seniors using nation-wide panel data on China. Results show bidirectional causality, thus highlighting the importance of a two-pronged policy strategy – a government policy committed to social tourism programs for seniors who may not be able to afford travel and those who reside in rural areas. Another aspect of policy is to address aged concerns related to mobility and health to improve well-being and the provision of appropriate facilities for leisure travel. As senior tourism demand is found to be income inelastic, it can buffer Chinese economic growth in times of economic crisis and uncertainty, making the twin policy strategy a worthwhile consideration.