Third International Conference on Tourism & Leisure Studies

Abstract

This study determines the quality of management of beach resorts in Surigao del. The study used the descriptive method since it analyzed the management of beach resorts based on the perceptions of the proprietor-managers and customers themselves. It considered the effectiveness of the four areas in management, namely: Amenities and Facilities, Customer Service, Public Relations, and Social Responsibility. There is a high significant difference between the perception of customers and business owners. This evokes that some level of effectiveness perceived by the proprietor-manager is contradictory to what customers perceived enunciated in the variables being considered in the study.