Abstract
By analysing a sample of proactive and reactive media content, this paper aims to discover if advocating on behalf of people living with dementia is changing the narrative of the media discourse in Australia. This research is achieved by conducting a content analysis of Australian newspaper articles, radio and television content over a 14 day period in articles with no involvement from the national peak body, Dementia Australia, are compared against those media articles that were written with involvement by Dementia Australia, and whether this has impacted upon the framing of the media content.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Social and Cultural Perspectives on Aging
KEYWORDS
Australia, Dementia, Framing, Identity, Media, Health, Communication, Discrimination
Digital Media
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