Abstract
The Sustainable Development Goals (SDGs) and the 2030 Agenda are an action plan supported by the UN with the goal of enhancing human and environmental well-being by that year. Since its adoption in 2015, several actors have carried out communication campaigns with the purpose of spreading it throughout society, but various research and surveys ensure that the global population’s awareness of this plan’s revolutionary nature is still relatively low. This study focuses on how Spain’s major internet media portrays the SDGs and the 2030 Agenda. The methodology uses a set of linguistic and statistical tools for content analysis, discourse analysis, and text mining to establish the various associations with the educational topics with which the media associate the action plan that was approved in 2015 by the consensus of the 193 UN member states. The methodology is based on a quantitative analysis of the number of appearances that have been recorded since the promulgation of this global action plan. The main findings indicate that, since the year of its promulgation, the SDGs and the 2030 Agenda have been more frequently mentioned in the news; however, this issue has been losing importance as fewer and fewer in-depth articles highlighting the action plan’s transformative nature are published, and when they are, they are usually mentioned incidentally.
Presenters
Alberto E. Lopez-CarrionResearcher, Communication Sciences, University of València, Valencia, Spain
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
SUSTAINABLE DEVELOPMENT COMMUNICATION, SDGS
