Abstract
The purpose of this study is to examine the key factors affecting Hong Kong students in pursuing MBA programmes in the U.K, particularly their study abroad decision and return intention. The current study employs a quantitative method approach to investigate the six factors that affect Hong Kong students to pursue MBA degrees in the U.K. Participants are invited to fill in the questionnaire. SPSS is used as a statistic tool in analyze the data, ANOVA test is used if the mean value is significant. The findings indicate that push factors from Hong Kong are more important than pull factors from the U.K. in students’ decision making in order to pursue MBA in the U.K. Participants have more desire to stay in the U.K. upon graduation due to the political factors in Hong Kong recently. It is surprising that push factors are dominant in all other factors reflected that Hong Kong students are now facing an unforeseen circumstance, they feel hopeless once they graduated. The unfavorable conditions in Hong Kong serve as a major push factor for them to study abroad. Most of the Hong Kong students will reside in the U.K. after graduation due to the pessimist political and economic situation in Hong Kong. It is crucial to understand the needs of the Hong Kong students in a competitive, globalized tertiary education market. It can help marketers of universities in the U.K. to develop better strategies in order to attract overseas students.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
HONG KONG STUDENTS, STUDY ABROAD, U.K, PUSH AND PULL FACTORS
