Seventeenth International Conference on Interdisciplinary Social Sciences

Abstract

The search for cultural expertise for the purpose of exposing cultural biases that impede smooth results in cross-cultural and multicultural workspaces has yielded theories such cultural humility, cultural intelligence, cultural competence, and cultural reflexivity. These theories tend to propose new ways of interaction between individuals and groups where culturally institutionalized banality in us resulting from our learned culture can be reduced in cross and multicultural settings. Using historical-analytics method this research x-rays the opposites of these theories in ways they are shaped in our culture with a focus on cultural humility whose opposite is pride according to dictionary clarity. Pride is embedded in the way culture is viewed taught and expressed. In the sense of what we have been handed over in our social communities and institutionalized is cultural pride which is an impediment to meaningful maneuver through and in multi or cross-cultural situations. Research has distinguished authentic and hubristic pride. Regardless of this distinction with authentic pride expressive of positive characteristics, of effort driven achievements. Such authentic pride from monolithic cultural achievements can be a challenge to cultural humility competences. According to advertisement–recalibration theory of pride,” pride is an evolved human-universal neurocomputational program designed by natural selection to orchestrate cognition, physiology, and, behavior. However, with results showing actions, traits, and situations eliciting valuation in some cultures but not others present an inevitable challenge which then drives the need for cultural humility, competence and reflexivity to tapper situations of cultural diversity where settings run in opposite direction.