Abstract
The study reviews a sustainable tourism business plan format for tourism micro, small, and medium enterprises (MSMEs) in post Typhoon Yolanda (Haiyan) areas. It melds the sustainable pillars of the United Nations World Tourism Organization (UNWTO) in the crafting of a business plan format for tourism MSMEs located in post disaster areas to promote sustainable activities and contribute towards ecotourism resilience. The data gathering procedure and the creation of the proposed tourism business plan format anchored on the sustainable pillars which include tourism policy and governance; economic performance; investment and competitiveness; employment, decent work and human capital; poverty reduction and social inclusion; and sustainability of the natural and cultural environment. Data gathering started from qualitative data through content analysis of tourism plans of the local government units. This was supplemented by observation using photo documentation and qualitative interview with tourism planners and selected MSMEs in tourism support sector hotels and resorts. From the documents, data were extracted and measured using documentary analysis particularly qualitative content analysis employing deductive and inductive category approaches to extract the manifest and latent codes. Also, from the qualitative interview transcripts, data were evaluated via thematic analysis to note the emergent themes from the responses. Moreover, data were assessed using image content analysis through photo document representation to pave the way for the indexing and classification of the photos in the context of sustainability. Further, the collected data were analyzed with a MAXQDA app for qualitative data analysis.
Presenters
Blesilda Badoc-GonzalesInstructor III, CBMA, Eastern Samar State University Guiuan Campus, Eastern Samar, Philippines Belinda S. Mandigma
Researcher, Graduate School Professorial Lecturer, Research Center on Social Science and Education; Graduate School, University of Santo Tomas, Philippines Jackson Tan
Details
Presentation Type
Theme
KEYWORDS
Sustainability, Tourism, MSMEs, Post disaster, Business plan
Digital Media
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