Fourteenth International Conference on Interdisciplinary Social Sciences

Abstract

The “CTS New Immigrants News” is the first mainstream TV news program in Taiwan aimed at new immigrants viewers and broadcasts in their languages. The study started from examining the attitudes held by Taiwanese society or family members towards new immigrants and whether new immigrants use their mother tongues in Taiwan and explored how “CTS New Immigrants News” can be improved by adjusting their content in order to better meet the needs of new immigrants from the perspective of ethnic media functions. Suggestions on how to improve new immigrants TV news are provided in the study. Four focus group discussions were conducted with new immigrants in Taiwan between January and June 2018. A total of 19 new immigrants from Southeast Asian and China participated in the discussions. As an ethnic media, there is still a lot of room for improvement for “CTS New Immigrants News” in terms of ethnic media functions, especially in the following areas that new immigrants need the most: providing living information of Taiwan, helping immigrants adapt to the mainstream society, promoting mutual understanding and interactions between Taiwanese society and new immigrants, and promoting the desire of second generation immigrants to visit their home countries. New immigrants news programs have not covered enough of recent developments in Southeast Asia and non-metropolitan areas in China. They do not contribute in effectively eliminating negative stereotypes of new immigrants from these areas, nor do they promote the desire of second generation immigrants to visit their home countries.