XVIII Congreso Internacional de Ciencias Sociales Interdisciplinares

Abstract

I present article innovation and creative entrepreneurship in cultural projects of fifty non-governmental organizations – NGOs located in Rio de Janeiro city, named as Pontos de Cultura (Points of Culture) by the local municipality. The conceptual and analytical framework are based on literature review on the themes of creative economy and social innovation. In the last three decades, social innovations have been debated in different sectors of society, including a variety of activities associated with non-profit organizations, social entrepreneurship, social economy, and corporate social responsibility practices (Schachteret al, 2012). Furthermore, as Mulgan, Sanders and Tucker (2007) maintain, there are many lenses through which understand social innovation, as well a variety of approaches related to multiple subject areas. The work is divided into four parts. The first one analyzes the main approaches of social technology and the creative economy, pointing distinctions between international approach that combines creative economy with the latest technology and the Brazilian reality where the focus is on social entrepreneurship. In the second part are emphasized methodological issues related to the collection and analysis of data. Later, in the third section, we submit the analysis of the cultural projects based on the thesis of innovation stages of organizations, (Caulier, Grice and Mulgan, 2010): (1) factors that trigger action (prompts), inspirations and diagnostics; (2) proposals and ideas; (3) prototypes and pilots; (4) support; (5) design and dissemination; (6) systemic change. Finally, in the last section considerations of the study are outlined and limitations and suggestions for future research.