Fourteenth International Conference on Interdisciplinary Social Sciences

Abstract

This research focuses on the impact of trust on loyalty, establishing the influence of perceived value, the latter influencing positively on loyalty and similarly serving as a mediator between the trust and loyalty. It involves a progressive development of different stages: the first stage is the literature review. The second stage of the research is based on conducting surveys which test the model it is intended to assess, in which the processing of the data obtained in the fieldwork is done. Statistical testing is the structural equation models (SEM). This technique uses statistical testing to allow quantitative validation of qualitative hypotheses in the study. The results suggest empirical evidence of the mechanism of positive relationship between the constructs involved.