Thirteenth International Conference on Interdisciplinary Social Sciences

Abstract

Artistic representations involve innovative technology. The aim of this research is to understand how to make popular videos using new narratives and characters emphasizing multiculturalism and diverse gender, ethnic and social class experience. The approach involves gathering 180 videos in order to understand what kind of contents are the most popular on the platform Youtube. One analysis model has been developed using a quantitative and qualitative methodology to describe variables of the narrative elements such as space, time, actions and characters. This approach to theme is the result of a previous research in the field of art and technologies on audiovisual narratives and the search of multicultural identities through transmedia content. The purpose is understand the apparently arbitrary internal narratives of many videos of different themes on Youtube pointing out their differences to reveal their deep structures. In addition, this work identifies the preferences and the types of consumption of international and national users. The overall objective is to compile and analyze this data to expose new multicultural communicative possibilities and to be able to make new audiovisuals based on understanding acquired in becoming aware of creative acts across levels.