Abstract
The increase in opportunities created by web 2.0 technologies that enable individuals to share and discuss online affected arts market in many ways. The actors who use social media in the contemporary art field such as galleries, museums, art magazines, art critics, new art platforms, collectors, and art consumers created new ways of seeing, buying, promotion, exhibiting, and criticizing practices being in interaction with each other. In this context, this study explores these changing practices which point out the attitudes and behaviours in online interactive environments. The study focuses on the role of social media in rapid growing art environment in Turkey. A qualitative study approach will be employed for this study. The most dynamic actors in Turkey’s contemporary arts market including art collectors, art critics, and the directors of art platforms, art galleries, and art magazines will be selected and analyzed through in‐depth interviews, documentation, official web sites, and social networking sites.
Presenters
Hanzade UralmanChair person of Public Relations and Advertising Department , Public Relations and Advertising , Okan University , Istanbul, Turkey
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
"Arts marketing", " Social media"
Digital Media
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