Abstract
This research considers features of cross-cultural communication in the system of intensive language contacts, on the one hand, and on the other – by the need of control over the language situation as cross-cultural contacts often reflect emotionally intense reality, destructive for national culture and language and also for health and mentality of the individual. The objective consists in systematization of requirements imposed by the globalized society on ethics, aesthetic, and emotive components of cross-cultural communication under conditions of language hybridization of modern Russian-speaking society. Problems connected with establishing the criteria differentiating eco-friendly and eco-unfriendly communication; identifying the specifics of the eco-unfriendly communication containing language hybrids; validating the negative impact of language hybridization on ethics and aesthetics of cross-cultural communication are considered, taking into account the category of emotivity. The study makes a contribution to the development of key problems of modern linguistics connected with exploration of basics in the theory of language personality, ecology of language, emotive linguistics. The results can be used by specialists in the fields of sociolinguistics, cross-cultural communication, the national language policy.
Details
Presentation Type
Theme
Communications and Linguistic Studies
KEYWORDS
Eco-Linguistics, Parameters Of Language Communication Eco-Friendliness, Ethics And Aesthetics Of Cross-Cultural Communication, Process Of Language Hybridization, Emotivity Of Language Hybrids
Digital Media
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