Seventeenth International Conference on New Directions in the Humanities

Abstract

Digital culture has transformed economic, cultural, social, and political space. Digitalization, which started to take place in the beginning of 2000s, has been the main determinant of daily life. The most important innovations brought to the user by digital media, personalization, interaction, and user-generated content have also transformed the user. Social network sites within the new media are used by individuals or communities to be noticed and interact. The introduction and use of each new technology has brought new ethical problems. The most basic ethical problems of communication through social networking sites are classified as follows: confidentiality of private life, not showing the original source of the content, copyright / patent rights, dissemination of the produced content without confirmation of maturation and accuracy, failure to provide personal data, data mining, digital surveillance phenomenon, news and the obscurity of commercial information, intense advertising content, misleading labeling and title-making, hate speech, positioning the individual as a consumer only in the social media environment, creating and disseminating content that is unethical, anonymity, trolling and use of language. In this study, these ethical problems are evaluated with twelve corporate social networking site managers through deep interview method. Then, what to do about these issues is discussed.