Abstract
The rapid growth of artificial intelligence in the early 2020s has disrupted industries worldwide. These advancements have poised AVs (autonomous vehicles) to revolutionize transportation and smart cities to improve the quality of life in urban areas with unprecedented feasibility. This research explores the potential relationship between these two emerging technologies, in the context of Las Vegas tourism. This research, conducted at the University of Nevada, Las Vegas, proposes designs for AVs in smart cities and synthesizes the best practices from the fields of UX (user experience), HCI (human-computer interaction), HF (Human Factors), and IxDF (Interaction Design). Our methodology incorporates an initial survey, literature review, user storyboards, and user flowcharts. The scope of this research involves designing conceptual UX design prototypes for theoretical UX problems and considers how smart city AV fleets ought to be designed for users. Furthermore, our hypothesis suggests that conceptual service design solutions could be developed to address tourism challenges in Las Vegas smart city AVs. To investigate, this study harmonizes the literature on UX design with modern design thinking methodologies to develop automotive design prototypes, revealing and supporting user preferences for autonomous transportation. Our findings in this case study indicate that UX problems with AVs can be effectively divided and approached as pre-ride, mid-ride, and post-ride stages. Within the context of Las Vegas tourism, our designs take into account traveler expectations, perceptions, and preferences. The proposed design solutions in this study underpin a foundation for empirical studies within various AV design and manufacturing industries.
Presenters
Marco CaterStudent, Bachelor of Science Business Administration, Information Systems, University of Nevada, Las Vegas, Nevada, United States Sang-Duck Seo
Professor, Graphic Design & Media/Art, University of Nevada, Las Vegas, United States Daniel Lee
Student, Graphic Design and Media, University of Nevada, Las Vegas, Nevada, United States Shanel Steliga
Student, Graphic Design & Media, University of Nevada, Las Vegas, Nevada, United States Jenel Braza
Student, Graphic Design and Media, University of Nevada, Las Vegas, Nevada, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
User Experience, Autonomous Automotive Design, Smart City Tourism Service Design
