Abstract
Twelve years into the development and six years into the launch of what became the World’s first Regenerative Farm Certification approved by the US Patent and Trademark Office, there have been a lot of lessons learned about creating change within the many systems such a program operates within. A program like this holds a lot of potential in reversing climate change by empowering customers to purchase regeneratively grown products and supporting Permaculturists on their farms. The various forms of Regenerative Agriculture and Permaculture practices have been identified by Drawdown.org as the best strategies to begin to reverse climate change in 30 years. However, little did we know that such a system would come with so many challenges, perils, and opportunities. It ultimately went on to have expanding impact by inspiring people and organizations that have gone on and influenced industries to work on developing such ideas. In retrospect, though, is this the result we want or do we need to continue to fine-tune the proposal? This is a snapshot of what we learned when we looked to change systems that are inherently built upon large energy footprints, consumption and relative simplicity and try to align it with the most highly efficient, complex system on earth, nature. However the results are now stepping stones for new transitional models that can help move us towards a post-carbon world. A world that balances ecological needs and societal needs in an energy-transitioning world.
Presenters
Braden TrauthAssistant Professor of Industrial Design, College of Design, Architecture, Art and Planning, University of Cincinnati, Ohio, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Architectonic, Spatial, and Environmental Design
KEYWORDS
Regenerative Agriculture, Permaculture Design, Certification Marks, Systems Design, USPTO
