Abstract
Environmental graphic design, recently adopted as experiential graphic design by SEGD, is the process of planning and shaping a space to elicit a response, creating a connection to the occupant. During the 1970s the term “EGD” began to define the trade, but the practice has roots in elements that can be traced hundreds, even thousands of years ago. Two primary substantial elements of EGD are communication and storytelling. Those elements are seen in Paleolithic cave drawings and Egyptian hieroglyphs that use storytelling and iconography to define spaces communicating events of local history. Places of worship historically used murals to tell biblical stories to communicate important events, crossing language barriers, evoking emotion, and developing a strong connection to the space and devotion to the religion. The trade has since evolved to be an integral element of the customer experience in retail, a reflection of the employee culture in the workplace, an elevation of the patient experience in healthcare, and a community connection to public murals. Valencia has a rich history that uses experiential graphic design to inform and connect to the local community and visitors by: Public art that uses storytelling to educate and create a sense of place; Historic cathedrals that utilize murals to create a connection and inform. During a summer teaching session, the communities below were studied and photo-documented seeking to uncover the unique cultures, and how EGD helps visitors to connect to them - La Roquetta, Russafa, El Cabañal, Benimaclet, El Carmen, Ciutat Vella.
Presenters
Terry LondyAssistant Professor, Interior Design, Florida State University, Armed Forces Americas, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
EGD, PLACEMAKING, MURALS, COMMUNICATION, CONNECTION
