Abstract
Based on the previous experiences at the end of the twentieth century, there is an important development between 2008, when the economic crisis poses new ways of understanding the craft with young initiatives, and 2014 with the consolidation of these new businesses. The artisanal format or the activity of novice artisans, bring interesting innovations in spaces where the comfort of tradition (represented by those who promote technique for technique’s sake) or the industrial production model (characterized by massive standardization), do not respond to contemporary reality. These innovations appear, thanks to these neo-crafts, from a collaborative context, from new business models, from circular projects, from an approach to luxury or premier brands, from the relationship with the art market or from new technologies. Our experience, both with the design students at the educational level since 2012, and with the work developed at the Craft Chair since 2022, show that these transformations are taking place.
Presenters
Manuel Martínez ToránProfessor and Researcher, Craft Chair Director, Quality and Innovation Management Research Center (CQI), Universitat Politècnica de València, Valencia, Spain Esteve Sendra Chele
Professor, Universitat Politècnica de València
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Neocraft, Innovation, Design, Circular Economy, Collaborative
