Abstract
Environmental Graphic Design (EGD) is a multidisciplinary field that breaks traditional design boundaries by using persuasive visual language integrated into architectural structures and built environments to elicit a response, inspire feelings and convey compelling messages. Through the deployment of captivating visuals and immersive installations, EGD elevates mundane spaces into potent platforms for advocacy, knowledge and community engagement. This study investigates the profound societal impact of EGD and its pivotal role in communicating ideas, raising awareness to diverse audiences, challenging conventional social norms and driving social change on pressing contemporary issues. Using real-world applications and case studies it highlights the transformative influence of EGD as an indispensable ally to kindle inspiration and evoke social reform.
Presenters
Rozina VavetsiAssociate Professor, Digital Art and Design, New York Institute of Technology, New York, United States
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Environmental Graphic Design, EGD, Experiential Design, Visual Communications, Immersive Design
