Abstract
This poster exposes a methodology questioning digital media and its homogenisation of the image conception, which has absorbed graphic design and the images’s construction by a re-mediation of previous procedures (photography, illustration, etc.). We take, therefore, Manuel DeLanda’s ‘assemblage theory’ to show how digital creation takes into account numerical and digital assembly. Then we confront our results to show its application by a system of composition based on layers. Consequently, we expose our methodology and the layer system to provide the creative individuality of designer remaining in digital procedures against the homogeneity of the Internet, software and AI.
Presenters
Marcos García-Ergüín MazaFull Time Professor, Audiovisual Communication, University of Burgos, Spain
Details
Presentation Type
Theme
KEYWORDS
Layers, Methodology, Image, Graphic Design, Assembly
