Abstract
The current design environment is distinguished by its dynamic and swiftly evolving marketplaces. This abstract examines the interdependent connection between markets and the evolution of design, investigating how designers are compelled to adjust and create due to changing customer tastes, the emergence of new technology, and worldwide trends. This study examines the influence of market-driven pressures on designers, prompting them to explore novel materials, forms, and narratives. Consequently, they create products that not only capture the spirit of the times but also effectively respond to urgent market demands. Through the examination of case examples that illustrate how design adapts to market demands, this abstract emphasizes the significance of being attentive to the market, having foresight, and possessing strategic agility in order to drive the evolution of design and sustain its relevance within a constantly evolving consumer environment.
Presenters
Nandini KapuStudent, Apparel Technology, National Institute of Fashion Technology, Andhra Pradesh, India
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Design Management and Professional Practice
KEYWORDS
Design Evolution, Consumer Behavior, Market-driven decisions, Foresight, Strategic agility
