Plenary Session and Discussion with Ximo Roca and Jorge Pensi (In Spanish)

“Diálogos entrelazados”

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Moderator
Begoña Sáiz, Conference President and Director of the Design Degree, Graphics Engineering, Universitat Politècnica de València, Valencia, Spain

Description

Ximo Roca es el referente de una generación de diseñadores que inició su andadura profesional en los años 80. En 1989 creó su propio estudio, Ximo Roca Diseño. La trayectoria de éste se caracteriza por un diseño real y funcional. Un estilo único y multidisciplinar que se proyecta a España, Italia y más recientemente a Latinoamérica y Australia. En sus proyectos, todos ellos adaptados a cada cliente, se comprometen desde el concepto inicial hasta el final dando como resultado productos de vanguardia temporales que han sido galardonados con numerosos premios.




Jorge Pensi

Buenos Aires, 1946. Studied Architecture at the University of Buenos Aires. In 1975 decided on a change of life by moving to Barcelona and obtaining Spanish nationality.

He worked together with Alberto Lievore between 1977 and 1984. In 1984, he set up his own studio in the Gothic Quarter of Barcelona. Jorge Pensi maintains close personal and professional relations with his team of collaborators, thus ensuring that his projects are run to perfection. Pensi Design Studio has been internationally consolidated as a benchmark for contemporary design. Its minimalist designs have received a large number of awards.


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