Abstract
India is very well known for its spices and it has a long rich history of trading. Indian spices are both demanded locally and globally. Since a very long time, its demand has always been great and it has contributed a lot to the country’s GDP as well. It exports to various countries like the US, China, Vietnam, UAE, Malaysia, Saudi Arabia, UK, Germany etc., and its demand keeps growing. Since it is about Micro-, Small and Medium-sized Enterprises (MSMEs), the brands that have risen from the grass root levels can be taken as a good reference by the newly rising companies. These masala brands are widely known and have found ways into the Indian kitchens a long ago. Starting from nowhere to successfully exporting their products to many countries outside India, these masala brands have been consistently achieving a lot. These spice brands have consistently invested in increasing their visibility in the market. With strong visual identities, local names, connecting slogans, catchy logos, simple fonts and bright colorful packaging, the masala brands have been able to attract their customers and successfully sell their products. The study focuses on doing a thorough analysis on successful Indian masala brands from the branding perspective that can help in building guidelines for minimum viable branding strategies for the MSME sector.
Presenters
Om SinghAssistant Professor, Sharda School of Design and Architecture and Planning, Sharda University, Uttar Pradesh, India
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
INDIAN SPICES, VISUAL IDENTITY, BRANDING, MSME, ADVERTISEMENT, PACKAGING
