Agile for Freelancers: Harnessing Client Collaboration in Small-scale Design Practice

Abstract

This paper explores the use of agile methods in small-scale design practice to close the distance between designer and client. Through a case study of a recent web design project in my professional practice, I examine the use of agile methods to facilitate cross-functional co-production with clients. With the goal of shifting from a linear, documentation-heavy process to an iterative process driven by collaboration, the project design borrows from agile practices such Scrum, an agile methodology. The main features being a cross-functional team comprising client staff and me, collectively responsible for delivering a working version of the website every two weeks. I articulate how these concepts were applied, and assess their impacts through the events and outcomes of the project. I find that the ways of working facilitated by the agile methods enabled the team to co-design, continuously balancing strategic outcomes against technical and financial constraints as responses to emerging information obtained through sketching, making and feedback. I also find that while focusing on the goals of each iteration, inconsistencies in the design can emerge, requiring designers to double back and develop systematic approaches. This project demonstrates lightweight and practical ways that small-scale design practices can harness collaboration with their clients, that are more adaptive to emergent situations. Furthermore, I suggest that educational experiences allowing designers to learn about facilitating collaboration and participating in cross-functional teams will deepen students’ abilities to apply design in diverse environments.

Presenters

Michael Dunbar
Industry Fellow and Associate Lecturer, School of Design, RMIT University, Victoria, Australia

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Design Management and Professional Practice

KEYWORDS

Collaboration, Agile Methods, Teamwork, Facilitation, Co-production, Co-design, Interaction Design, UX

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Dunbar_2022_Agile_for_Freelancers.pdf