Sustainable Visual Communication Applied to Analog and Digital Graphic Environments: Case Study of the Interactive Mural at the Pascual Bravo University Institution

Abstract

Throughout the history of humanity, muralism has been classified within art, as artistic interventions framed within public art. The interactive mural presented as the object of the case study, started from an analogous format that in a first stage was made in an analogous way. It is a design inspired by nature, the ecosystem of the campus. The handling of the lines, is loose and precise with a chromatic palette that defines the colors and tones typical of the Antioquia, Colombia. The precision of the lines and the safe handling of the volumes give expressive force to the represented vegetal elements. The forms are based on geometric elements in their compositional structure, to distribute them symmetrically. The fauna represented is distributed symmetrically in the intervention area. The Low Poly, a technique based on 3D modeling with a very low number of polygons, was used to give effect to the analogous shapes that were part of the composition of the work. Then we proceeded to create augmented reality through animated three-dimensional virtual elements that allow the public to recognize and interpret the native species present in the mural. With the use of a QR code embedded in the mural, visitors can enjoy the work with mobile devices, where they can see the work from virtual three-dimensionality.

Presenters

Juan David Henao Santa
Proffesor, Design, Institucion Universitaria Pascual Bravo, Antioquia, Colombia

Maria Patricia Lopera Calle
Docente Investigador, DiseƱo, InstituciĆ³n Universitaria Pascual Bravo, Antioquia, Colombia

Details

Presentation Type

Poster Session

Theme

Visual Design

KEYWORDS

Analog representation, Digital representation, Low poly, Sustainability, Augmented reality