Abstract

The paper presents the results of an undergraduate level project of Augmented Reality extension developed for paper-based beverage label packaging. For this, an evaluation of a few student work examples was made, based on the heuristics proposed by Tom Emrich, VP of Product at 8th Wall. From the results of the project, guidelines were generated for the elaboration of an improved assignment brief and project outline using Adobe Aero for purposes of storytelling specifically focusing on the topics of identity.

Presenters

Linh Dao
Assistant Professor, Art & Design, California Polytechnic State University, California, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Design Education

KEYWORDS

Augmented Reality, Packaging Design, Deliberate Play, Identity, Diversity

Digital Media

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