Abstract
This study probes the effectiveness of nonverbal symbolic signs (semiotics and semantics) in garment products. Garments forms the basic necessity of human needs. It solves the basic need of protection, warmth, comfort, adornment. These aspects have been fundamental and stated time and again. It can be argued that any later change reflects not a necessity but fashion. The primary functions of clothes were very practical and primitive. Semiotics is defined as the review and recognition of signs and symbols and their use or interpretation. By recognising the garment product features / elements of design for preferred of the garment product in women’s wear range. A designer uses product semantics to express the communication that reaches a user. It can further be used as a tool for designers to develop a greater understanding of a product, its utility, emotional response etc. The proficiency of a designer lies in the fact they can communicate through form. The images / photograph of garment examined here lay a foundation to interpret meaning and recognition. An online structured questionnaire was used as tool for 27 participants / respondents through non-probability sampling method and convenience sampling. Fashion clothing products - Jeans, Jacket, T shirt, Trouser, Kurti were studied. The findings highlighted that the semiotic and semantic meaning of fashion garment products can be broadly defined and can comprise as fashion clothing importance, symbolic meaning attached, elements of design and context plays an important role in conveying meanings to the viewer as well as user.
Presenters
Arshiya KapoorStudent, PhD, MIT Art, Design, and Technology University, Andaman and Nicobar Islands, India Dandeswar Bisoyi
Associate professor, User Experiance Design, MIT Institute of Design, Maharashtra, India
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Nonverbal symbolic signs, Fashion semiotics, Fashion semantics, Interpretation, Communication
