Civic Media Participatory, Accessible, Reflective, Impactful, and Sustainable Framework: A Design Model for Genuine Engagement with Target Audience during the Pandemic

Abstract

This paper introduces a design model we call PARIS (Participatory, Accessible, Reflective, Impactful, and Sustainable) of community engagement used at a practicum in the Civic Media MA program. Last year during the COVID-19 pandemic, eleven graduate students worked with five communities in Chicago to amplify their voice and gain more political power through creative media work. First, we introduce the concept of designing a media project as being part of a community and alternative media. Second, we examine the challenges of the power dynamics during the design process and product of this media-based community engagement. Third, we offer the PARIS model as a practical framework to address power relations as part of a media-based community engagement. The civic media framework can help designers who are media activists or artists to genuinely engage with a community apply more equity and inclusion in their process of production to fight toward social justice.

Presenters

Yonty Friesem
Assistant Professor and Graduate Programs Director, Communication, Columbia College Chicago, Illinois, United States

Marefia Yisak
N/A, N/A, United States

Teena Sloane-Hendriks

Serene Arena
graphic designer, Marketing & Communications, Nelnet, Wisconsin, United States

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Design Education

KEYWORDS

Human, Centered, Design, Civic, Empathy, Nonviolence, Community, Engagement