Fifteenth International Conference on Design Principles & Practices

Abstract

Visual communication is one of the forms of civilization as it is the oldest method of communication and one of the factors of human survival. And being this study center established the digital generation as an engine of innovation and change, as it is characterized by huge spending power, as it constitutes 42% of the world’s population,or about 3,276,000,000, in addition to its influence on several magazines such as marketing, advertising, etc. Where the results of the study showed the existence of preferential and perceptual differences between Digital Natives and Digital Immigrants towards the elements of visual communication, which results in profound effects on visual communication. Young people have a set of different preferences, tools, and methods of processing and using information that does not fit well with the process. Communication in general and visual communication in particular in its current form. As a result, the current methods and visual communication rules need to be researched. All the elements of the visual communication process have changed, which makes it imperative for those in charge of the visual communication process, both academic and professional, to search for frameworks that increase its effectiveness, and discover incentives It includes social and cultural success with Digital Natives. The research surrounding visual communication and the generation of digital natives requires the search for new patterns of understanding that must be developed, practiced, and theorized with the participation of many branches of the humanities to engage in the development of visual communication sciences.