Abstract
This is an exciting time for designers. The designer encapsulates numerous roles in their problem solving skill sets: graphic artist, content generator, typographer, printer, editor, and publisher. Gutenberg may have started the revolution in the 1400’s, but the form of print is anything but antiquated. With ever-changing technologies and sophisticated materials, the potential for the printed page and its distribution has only expanded. Through this project, including hybrid forms of printing and binding, BFA Students continually use content as the primary consideration as they challenge historical precedents and traditions of design. Artists such as H N Werkman, Alfred Tolmer, the Italian Futurists, David Pearson, Sara DeBondt, Julia Hasting, Irma Boom, and others provide differing models and perspectives on print in its traditional form. Through the use of modern technologies, such as the Kuka Robotic technology - the BFA design students create bespoke Arabic type that will form a new font family, to create responses to their research, this will then be realised through letterpress poster printing. This is the first letterpress machine brought into a higher education organization in the UAE and it will set a president for other institutions in the Arab world. It is part of a collaboration between Zayed University, New York University - Abu Dhabi, and American University Sharjah.
Presenters
David HowarthAssociate Dean, College of Arts & Creative Enterprises, Zayed University, United Arab Emirates
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Education,Design,Typography,Letterpress,Students,Graphic,Woodtype,BFA,Traditional,Technology
