Abstract
This text draws on the author’s experience in leading a graphic design company and is focused on the managerial aspects of the design practice: how to find work, how to develop it, how to present it, how to make it matter in real world, how to evaluate the results, and get more work. The review uses my personal experience provide some insights about what communication design is for and its role in today’s society. It was written with a reflective writing process, considering how my professional experience can be used in a transformative way. It intends to make state-of-the-art knowledge available to understand the transformations occurring due to automation and globalization, the disappearance of jobs at a global level, the future of professions, and the future of the communication design. With this framework it offers insights about design management in a small scale company and possible futures for professional practice.
Presenters
Gonçalo FalcãoAssistant Professor, Design, University Of Lisbon, Faculty Of Architecture, Lisboa, Portugal
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
Design Management and Professional Practice
KEYWORDS
Design Practice, Future of Design Practice, Design Work
