Abstract
The subject of this paper relates to design, business, and sustainability. Sustainability is promoted as an integral part of good design (CABE: 2007). Conversely, design practices are playing a key role in sustainable thinking related to philosophical ideals (McLennan: 2004; McDonough & Braungart: 2002) all identifying designers engaging in the topic (Walker: 2011; Glard & Walker: 2013). The present knowledge of economics and the role of business often promotes the circular economy (Mestre & Cooper: 2017; Bocken et al: 2016) and stresses the importance in sustainable thinking (Brown: 2009). However, these present a restricted focus on design perspective and capitalism, so the processes of design are misunderstood. Economics are distinct from design. This paper argues that business with design needs to drive sustainable design thinking. The paper disentangles current practices and questions designers understanding concerning sustainability. The text proposes teaching and learning strategies to enhance education to offer a diverse view concerning theoretical levels and pragmatic stages of decision-making. The moral argument concerning sustainability is sound; this paper identifies that the teaching of sustainability should encourage a greater understanding. This is an important issue for the future of design: processes, research, employment, sustainability, and the expansion of the free market and the profession for new designers.
Presenters
Leslie ArthurSchool of Architecture Design and the Built Environment, Nottingham Trent University
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Key words Sustainability, Decision-making, Education Industrial practice
