Data by Design: Identifying Ethical Approaches to Personal Data Usage in Social Media

Abstract

In 2013, Gus Hunt, former CIA chief technology officer, characterised the human body as a ‘walking sensor platform’, which can be traced anywhere and by anyone. This notion of networked bodies is both liberating and concerning. We have the flexibility of constructing digital identities, initiating new businesses, and sharing experiences more freely. However, this continuous synergy between our bodies and routine registration of personal data through wearable devices makes our choices dependent on personalised data profiles created by digital technology providers. As revealed by the recent Cambridge Analytica investigation in 2018, private companies and public authorities alike capitalise on personal data to pursue their goals on an unprecedented scale. While social media afford its users many benefits and opportunities, segments of society and researchers across numerous disciplines are left wondering at what cost. Greater sharing and business empowerment, but also political meddling, digital deceit and digital addiction are the buzzwords of today. The aim of this paper is to explore current issues and attitudes concerning data management in social networking sites; to pinpoint possible relationships between data harvesting and digital wellbeing; and to investigate how person-centred design can help with resolving the issues identified.

Presenters

Iryna Kuksa
Senior Research Fellow; Director of Design Research Centre, School of Art and Design, Nottingham Trent University, United Kingdom

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Design in Society

KEYWORDS

Personalisation, Personal Data, Digital Wellbeing, Person Centred Design, Privacy