Viewpoints
Intertextuality and Translation in Magazine Design: Visual Experimentations on Social Issues View Digital Media
Paper Presentation in a Themed Session Elena Caratti, Sergio Menichelli, Giulia Piccoli Trapletti, Francesco Scagliarini
The paper considers some didactic experimentations in the area of magazine design, made by our master's degree students in communication design. The main goal of the studio course was to reflect on some key social issues to realize a different kind of thematic magazines with the purpose to stimulate students in the process of interpretation, exploration, and re-elaboration of contents and contemporary problems about education, welfare, human rights, environment, and health. The goal was to build a critical point of view on contemporary events, on the social context, to identify opportunities for changing the current order of things. Intertextuality and translation were the paradigmatic references for the development of the projects. From one side intertextuality is conceived as the capability to create texts and connections among different kind of texts, from the other side translation can be representative of mediation, transfer and retranscription processes mediation, transfer and re-transcription processes between a departure and an arrival system.
A New and Digital Milestone in Cinematography: AI Smudges to Design Process of Filmmaking View Digital Media
Paper Presentation in a Themed Session Nadide Gizem Akgülgil Mutlu
Cinematography has long been one of the most important components of filmmaking. The installation of the objects within the rectangle-shaped screen is the visualization of the storyline and it is also a feature, which makes the film valuable for the audience. Cinematographer works as a visual designer along with the production designer and the director and decides where to locate objects and subjects for the sake of very best visual design for the film. The history of filmmaking and powerful film industries in Hollywood determine the meaning of the shots and angles. Accordingly, cinematographer and the director create visual meanings by their choices of design. However, as today, almost everything turns into automation; cinematographers and directors also have snatched their chairs to the robots. Innovation companies work on artificial intelligence technologies to utilize the advantages of automated systems for filmmaking processes. This study considers AI technologies that discover new ways of use for cinematography and filmmaking. It also analyzes the designs that AI technologies create for films. Correspondingly the study raises questions of what will happen in the future for the film industry and how the art world will be affected by these innovations.
Blurred Borders: Intersecting Ideographic Language and Visual Design in an Exhibition Context
Paper Presentation in a Themed Session Jean Sebastien Mayrand
This paper discloses a personal point of view on the theme of identity and the sense of belonging as experienced by an expatriate living in Japan. This viewpoint was the main idea underlying the exhibition Black/Blank. By defining the context and general concept of the show, the study aims to illustrate how the idea of ambiguity was expressed through photomontage and caption design. The latter’s visual design process consisted of using Japanese character (kanji) etymology as a tool to develop an ephemeral visual language. Indeed, language plays a central role in this unclear, vague sense of self-belonging; the boxed-shape captions embody words/ideas with a strange intertwining of Japanese language etymology mixed with personal visual interpretation. Hence, the audience will discover the process of a word/idea kanji etymology turning into a plethora of visual design iterations, from which one becomes the abstract representative of a specific word/idea on the caption’s facade. The main implications of this unique creative approach is that it can be learned for cultural, historical and visual reasons but its roots in the representation of language make it possible to be employed in any type of design and art process and output. With this kind of cross-cultural linguistic creative unfolding, any western visual design artist could learn a new approach to creativity, which could in turn lead to new curricula possibilities and perhaps enhance visual/art design education.
