Intertextuality and Translation in Magazine Design: Visual Experimentations on Social Issues

Abstract

The paper considers some didactic experimentations in the area of magazine design, made by our master’s degree students in communication design. The main goal of the studio course was to reflect on some key social issues to realize a different kind of thematic magazines with the purpose to stimulate students in the process of interpretation, exploration, and re-elaboration of contents and contemporary problems about education, welfare, human rights, environment, and health. The goal was to build a critical point of view on contemporary events, on the social context, to identify opportunities for changing the current order of things. Intertextuality and translation were the paradigmatic references for the development of the projects. From one side intertextuality is conceived as the capability to create texts and connections among different kind of texts, from the other side translation can be representative of mediation, transfer and retranscription processes mediation, transfer and re-transcription processes between a departure and an arrival system.

Presenters

Elena Caratti
Associate Professor, Design Department, Politecnico di Milano, Mi, Italy

Sergio Menichelli
Visual Designer, Politecnico di Milano

Giulia Piccoli Trapletti
Tutor, Politecnico di Milano

Francesco Scagliarini
Politecnico di Milano

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Visual Design

KEYWORDS

Intertextuality, Translation, Magazine Design, Social Issues