Abstract
More than making beautiful things, design should be conscious about what it can do to improve the world. From little changes like educating and entertaining people on their everyday commute, design can change people’s perceptions. While solving creative briefs, design could also build the trust between commercial companies and young professionals. It can inspire young people to take a step towards creating their own visual context, to explore their possibilities as professional designers. In this paper, we share our recent case study of making a branded train for the Krasnoyarsk 2019 Winter Universiade, designed with student competition winners, which have been launched on the Moscow Metro. The concept for the design of the train was developed by winners of a contest held for design students, who created the visual imagery, national ornaments, and graphic elements that were finally utilised in decorating the branded train.
Details
Presentation Type
Paper Presentation in a Themed Session
Theme
KEYWORDS
Education, Business, Branding, Case study, Public space, Students, Illustration, Communication
Digital Media
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