Visual Structure of a Website: Principal Features

Abstract

The paper describes an analysis of design schools’ websites. It shows replicas of the visual structure of the compared websites. It summarizes the principal features of the visual structure of these websites. The visual structure of websites available online at the end of 2018 is explored. On the whole, we define the artistic means of expression of these websites. On the one hand, we consider graphical, spatio-temporal, online three-dimensional means of expression to define specific ones for such websites. On the other hand, we analyze the information architecture of the websites to reveal the artistic means of expression from their hyper-textual nature. In the present study, we rely on a comparison of a ‘user model’ and a ‘viewer model’ for the formation of a website medium (Zyrianova, 2016). We reconstruct the principal visual structure of the websites to verify the accuracy of the revealed expressive means. Thus, we find expressive means of web-design in their connection with logical and technological means.

Details

Presentation Type

Paper Presentation in a Themed Session

Theme

Visual Design

KEYWORDS

Visual Design, Internet, Multimedia, Information Architecture, Artistic Means of Expression

Digital Media

This presenter hasn’t added media.
Request media and follow this presentation.