Thirteenth International Conference on Design Principles & Practices

Abstract

Malaysia is a unique country that was form from various backgrounds. The representation of visual artwork from certain artists illustrate their creativity within this context. Issues of identity always occur and are commonly widely discussed over the globe. Identity can be defined as integrated system that relates to values beliefs, behaviours, norms, artifacts, and other works of society. The word identity is derived from the Latin word Idem that carries out the meaning of the same. Identity also refers to the individual’s sense of self in relation to others and to society as a whole. Significance becomed an important issue once it is confronted with crisis, especially when the stabilization or certain characteristic is being questioned, uncertain, or changed. Indeed, the objective of this study is to investigate in how the key elements of identity are reflected in the making of visual artwork. The methodology is first to identify as to align through the observation of selected visual artwork samples. Then, the visual review is documented into digital images and traced in terms of the whole character and visual artwork analyses. The outcome of this study will illustrate in how artists share their initiative through the creative approach. Mostly the artwork represented different criteria and clearly shows the impact of tradition as part of their visual research which symbolized the identity.